Research

Original AI Marketing Research

Studies and field tests I design and run with Claude agents. Each page shows the data, charts and method behind every number, and lets you download the dataset.

Field testOctober 7, 2026Does ChatGPT Recommend Local Businesses? 250 AI Picks Tested97.6% of AI picks were real local businesses. Does ChatGPT recommend local businesses that exist? A 2-city test of 4 AIs: nearly all picks were real, under a quarter were Google's top 3.
StudyOctober 7, 2026AI Marketing Jobs: What 1,229 Job Posts Actually Ask For84.2% of AI asks in job posts name no tool. What do AI marketing jobs ask for? 1,229 US job posts: 39% want AI skills, few name a tool, and Claude is named most.