You can sell Claude skills as a packaged digital product and make thousands of dollars from work you are already doing every day. I made over $3,000 in the first 30 to 45 days from a single skill stack, with no ads and no funnel.
How to Sell Claude Skills (Chris Koerner Podcast Episode)
The clip below is from my recent appearance on The Koerner Office, where I broke down exactly how I monetize Claude skills and why this window is wide open right now.
If you want the actual pack I sold to hit that number, you can grab it on my Claude Code Skills Stack page. It is the same set of skills I run my own marketing agency on.
What a Claude Skill Actually Is
Most people think a Claude skill is some technical add-on. It is not. A Claude skill is a standard operating procedure for AI. One skill per task. One recipe per job.
I keep mine granular. I have an SEO blog post writer skill. A separate email newsletter skill. A separate sales email skill. Each one is a single markdown file with the steps, voice rules, and output format baked in.
This is how to sell Claude skills the right way. You are not selling software. You are selling expertise written in a format an AI agent can follow exactly. That makes packaging Claude skills more like selling a recipe book than building an app.
If you have built a custom GPT or a Claude project, you already have the raw material. Just repackage it.
Why Now Is the Window to Monetize Claude Skills
Everyone points at the Apple App Store. Millions of apps, crowded discovery. The smarter move is one layer deeper: Chrome extensions, Shopify apps, Notion templates. Skills sit in that same gap.
The Claude skill stack idea works because power users of Claude and Claude Code will pay for prebuilt systems. They are already spending $20 to $200 a month on the platform.
Three reasons this is the moment to sell AI skills online:
- Skills update in real time. Tell the skill what went wrong, it patches itself, and the next user gets the better version.
- Skills are portable. If you switch to a different AI coding agent, your markdown files come with you.
- The Claude code passive income angle is real. The product is a folder of text files. No hosting, no servers, no logins to support.
How to Package Claude Skills Into a Digital Product
Here is the workflow I actually use. None of this requires a technical background. I do not come from one either.
Step 1: Pick the task you already do
Stop trying to invent a product. Open your calendar. What did you do this week that someone else would pay to skip? Blog writing, sales emails, podcast outlines, listing descriptions, gardening schedules, donor thank-you letters. Nothing is exempt. A 10-year-old could build a skill for chores.
Step 2: Voice-dump it into Claude
Open the Claude app on your phone. Hit voice transcribe. Brain dump every step, every rule, every gotcha you know about that task. Talk like you are training a new hire. End with: “Use the skill creator skill at the end.”
That one prompt turns a 5-minute ramble into a working skill file. This is the part most people overcomplicate. It is a voice note with one closing instruction.
Step 3: Use it on real work
Run the skill on actual client work. When the output is off, tell it to fix the rule. The skill updates itself in place. After a week of real use, it will be sharper than 95% of what is out there.
Step 4: Bundle and sell
Group 3 to 10 related skills into a stack. Niche down: AI marketing, SEO, ecommerce, real estate, nonprofit fundraising. Sell it as a zip or a private repo. Stripe handles checkout.
My Claude Code Skills Stack is markdown files wrapped in a landing page. People are not buying code. They are buying a packaged Claude skills digital product.
Selling Markdown Files: Honest Pros and Cons
Selling markdown files is not magic. It works, but there are tradeoffs worth naming.
What is great:
- Production cost is near zero after v1
- Buyers can fork and customize without breaking your version
- The Anthropic skills repo sets the format your files should match
- Add an auto-improvement layer with Karpathy’s autoresearch pattern so skills patch themselves
What is hard:
- Buyer education. Most people still default to ChatGPT. Expect to explain what a skill is.
- Piracy risk. It is a text file. Compete on updates and support, not lockdown.
- Niche beats volume. A focused stack for one job beats a 50-skill grab bag.
AI Digital Products to Sell Alongside Your Skill Stack
A skill stack is one product. The same workflow scales sideways into other AI digital products to sell:
- A skill plus a paid consulting hour to install it for the buyer
- A skill plus a Loom walkthrough of you running it on real work
- A LinkedIn profile scraper skill paired with Apify actors for outreach teams
- A social scheduling skill plus a connection to Blotato via MCP so the buyer can post directly from Claude Code
Stack the offers. One buyer, three price points.
Ryan’s Final Thoughts
Most people are still copy-pasting prompts into ChatGPT. The leap to building and selling skills is smaller than it looks, and the payoff compounds because every skill you ship is also a skill you use. Pick one task, voice-dump it tonight, and ship a v1 by the weekend. The window is open right now. Big thanks to Chris at The Koerner Office for letting me dig into this on the show. You can also find him on LinkedIn.
Sell Claude Skills FAQs
How much can you actually make selling Claude skills?
My first skill stack made over $3,000 in roughly 30 to 45 days, passively, with no paid ads. That number is a baseline I hit while running my agency work in the background. Bigger niches and bigger audiences scale further.
Do you need to be a developer to sell Claude skills?
No. I am non-technical and so are most buyers. If you can use ChatGPT, you can build one. The process is voice transcribing your knowledge into the Claude app and ending with the skill creator prompt.
Where do you sell Claude skills?
A simple landing page with Stripe checkout is enough. Host the files in a private repo or a zip download. You do not need a marketplace or an app store to monetize Claude skills.
Can you reuse old GPTs or Claude projects as skills?
Yes. If you built a custom GPT or a Claude project, the prompts transfer almost directly. Repackage them as markdown skill files and you have a v1 in under an hour.
What is the best Claude skill to build first?
Build one for the task you do most often. That way you use it daily, refine it fast, and write marketing copy that sounds real because you live the problem.
