{
  "page": "https://ryandoser.com/research/dead-internet-theory-marketing/",
  "author": "Ryan Doser",
  "published": "2026-11-03",
  "newsletter_honeypot": {
    "sends": 12,
    "first": "2026-07-18",
    "last": "2026-10-03",
    "badge_share_pooled": 50.7,
    "ci_lo": 48.7,
    "ci_hi": 52.7,
    "badge_share_min": 21.5,
    "badge_share_max": 71.6,
    "sends_over_half": 7,
    "badge_vs_lead": 66.2,
    "reported_rate": 2.73,
    "human_rate": 1.22,
    "multiple": 2.24,
    "multiple_min": 1.47,
    "multiple_max": 4.04,
    "work_org_share_badge": 83.7,
    "webmail_share_badge": 4.4,
    "webmail_share_others": 57.5,
    "oct3_badge_after_30min": 0.0,
    "oct3_others_after_30min": 40.7,
    "oct3_badge_webmail": 1.5,
    "oct3_badge_work": 82.4,
    "oct3_others_webmail": 57.5,
    "oct3_others_work": 40.0,
    "org_share_badge_incl_edu_gov": 95.6,
    "oct3_timing_coverage_badge": 97,
    "oct3_timing_coverage_others": 74,
    "oct3_badge_median_sec": 83.0,
    "oct3_badge_within_10min": 98.5
  },
  "bot_share_by_meter": [
    {
      "label": "Imperva, 2016 sample",
      "value": 51.8,
      "note": "Aug 9 to Nov 6, 2016, 100,000 sites"
    },
    {
      "label": "Imperva, 2024",
      "value": 51.0,
      "note": "share of all web traffic"
    },
    {
      "label": "Imperva, 2025",
      "value": 53.0,
      "note": "\"more than 53%\" of all web traffic"
    },
    {
      "label": "Cloudflare, Dec 2, 2025 (derived)",
      "value": 53.0,
      "note": "derived as 100% minus the 47% human share of HTML requests"
    }
  ],
  "license": "Free to use with a link to the page.",
  "note": "Percentages only. Third-party figures are quoted from the named sources, not recomputed."
}